New look and new directions

I mentioned recently on this blog that there would be some changes coming to Self-Reliant Film. Last year, Ashley and I began distributing three of our films on DVD to universities, libraries, and other institutions. In the process, we quietly formed Self-Reliant Film, LLC to serve as the banner under which those works were released.

Now we’re gearing up to make new films together under the SRF name. You’ll be hearing more about those projects as they develop.

This blog has aimed to serve the DIY film community for over five years, and that won’t change. If anything, we’ll be trying to post more regularly and bring in new readers in the process.

As part of this new energy and direction for SRF, some of the changes are visual. One will be a redesign of this website. A quick look at this website’s masthead reveals another change: a new logo (actually a set of logos).

Though the posterized John Cassavetes image has served this blog well since its beginning, as SRF has emerged as a production/distribution company, it didn’t seem right to appropriate Cassavetes’ image — no matter how much we admire him and his work.

The new logo — part of a family of new logos created by the wonderful designers at Nathanna — suggests both the forested place we call home and where we make work, as well as the philosophy of self reliance.

I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

– Thoreau, Walden (Chapter 2)

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