Oscar® Bragging Rights: Avid vs. Mac

I ran across some amusing (because they’re duelling) press releases today:

Avid is touting that all of the nominees in “every single one of the nominated and award-winning films in the Best Motion Picture, Directing, Film Editing, Sound Editing, Sound Mixing, Visual Effects, Documentary Feature and Original Score categories at this year’s Academy Awards were created using at least one Avid, Digidesign, Sibelius or Softimage product.”

What Avid doesn’t tout is the fact that multiple-Oscar (and Best Picture) winner No Country For Old Men “is the first movie edited with a completely digital workflow on Mac to win the Oscar.” Indeed, the Coen Brothers have done a fair amount of promotion for Apple’s Final Cut Studio suite.

3 Responses to “Oscar® Bragging Rights: Avid vs. Mac”

  1. ed Says:

    Hmmm i think the first oscar winning feature edited in FCP 3.0 was Cold Moutain. It was done by the famous Walter Murch and there’s even a book about it. I guess other features on the oscar list was completed on FCP as well.

    What the Avid quote is saying is that “every single one of the nominated and award-winning films in the Best Motion Picture, Directing, Film Editing, Sound Editing, Sound Mixing, Visual Effects, Documentary Feature and Original Score categories at this year’s Academy Awards were created using at least one Avid, Digidesign, Sibelius or Softimage product.”

    Well… if you read it right, they are not wrong. It is very likely that everyone of those features were at least mixed using protools. It is de facto standard in audio mixing. Even No country for old man was probably mixed with protools… so they are kinda right.

    My 2 cents.

    Ed

  2. Paul Says:

    “Cold Mountain” won Oscars, but it didn’t win Best Picture (or Best Editing for that matter). It won an acting award. I think Apple’s touting the fact that this is the first FCP Best Picture winner.

    And, yeah, I think the sound editing and/or mixing of “No Country” was probably done in ProTools.

  3. Greg Says:

    Cold Mountain was finished on Avid. Just the offline was done on FCP to save money.

    Walter Murch even says that he chose FCP because of budget. Funny how he is now back to using Avid on his latest film.

    Most films and TV shows are finished on Avid. FCP wins out when money becomes an issue. If money is no issue most editors prefer to use Avid.

    I edit on both. I like both systems however, Avid is far superior for long form editing. FCP is great for short projects and when money is a concern.